A team often uses their token for two purposes:
Incentivizing the growth of their product is the reason why point programs were born. Point programs measure each user’s contribution to your protocols growth via “points” and eventually reward point holders with your airdrop. However, teams that are only using points as an accounting mechanism are leaving major growth opportunities on the table.
Point programs can be designed to be powerful marketing engines, and an effective way to do that is by creating a point program where points can be bought and sold. This boosts the growth of your protocol by dramatically increasing organic buzz and awareness.